This month marks an exciting milestone. I have finally reached (and far surpassed) the 100,000 visits-per-month mark, and I’ve passed the $1,000 per month mark! Either one would have been exciting but together they seem to open up a world of possibilities.

Visits in the month of January: 192,851 (+167% from December)
Total Profit: $1,003.33 (+109%)
Profit from Amazon Affiliates: $39.63 (+233%)
Profit from Google Adsense: $101.57 (+73%)
Profit from eJunkie sales: $246.72 (+48%)
Profit from Amazon Kindle sales: $501.60 (+128%)
Profit from Barnes & Noble Nook sales: $126.55 (+441%)
Monthly operation costs: $12.74
Here are some of the things I did this month that affected the traffic and earnings:
The objective of the giveaway was to secure more amazon reviews, which it did (and hopefully more reviews will be coming from the remainder of the winners), but a side effect of the giveaway was that it earned Escape Normal some more followers on Facebook and Pinterest.
Like I’ve said before, every Amazon review helps. I think this is true especially at the beginning when there are few reviews. I am stuck in the teens and I imagine I will need to get about 8 or so more reviews to see another spike in sales.
- Changed the look of the website
Have you noticed? I purchased a premium wordpress theme so I no longer have pink polka dots on the background of each page. Now everything is more sleek and profession. Kuzzah! And I didn’t even accidentally destroy any of the essential coding in the process.
The homepage setup is part of the new wordpress theme I purchased. I think I will still tweak it a bit, but I’ve tried to put my most popular and interesting posts on the homepage in a more organized way so that newcomers will be able to understand what the site is about and have a variety of interesting things to read and look at right from the get-go.
Old homepage:

New homepage:
I used to just list my email address at the bottom of the about page, but since adding a contact page I’ve seen a pretty big increase in the number of people contacting me.
To encourage guest posters! The biggest deterrent to would-be guest posters is not explaining the rules.
- Changed the footer to show comments
I’d been considering adding a Facebook comments app to encourage people to comment more, but I am afraid of accidentally deleting all of the old comments. I will look into it more, but for now the addition of the “newest comments” widget at the bottom of the site seems to be encouraging more comments and interaction.
- Added “buy now” buttons to the eBook page
It’s hard to tell what effect this had, but I imagine it did impact sales quite a bit, if only because I’ve been reading about bright red buttons doing just that. I found a button I liked on another popular blog and made my own version with Adobe Illustrator. I may go back later and add prices to the buttons.
Here is what the buttons look like:

- Changed the price of eBook on B&N Nook
I was frustrated with Barnes and Noble because they take away the largest percentage of total sale price of any of the sellers I use. Since I just added my eBook to B&N, I felt that the people purchasing it from them were people who would have previously purchased my eBook from Ejunkie, which earns me a few dollars more per sale. To remedy this, I increased the price of the eBook on B&N only. Now B&N sales earn me more per book than amazon, which I am much happier with.
- Applied to be an advertiser with Casale Media
And got turned down. Casale is one of many cost-per-impression advertising systems. It is different than Google adSense; Google pays the site displaying the ads (me) a few cents every time a visitor clicks on the ads. A CPI system like Casale pays per view, so nobody needs to click on the ads at all. A system like that would be a great addition to my site as the traffic increases, so I will continue to look for one that is a good fit.
Now that sales are starting to pick up and I have more numbers to work with, I think it is a good time to start keeping detailed notes about the little changes I make and the effects they have on the final income report. I’d really like to put a ballpark number on how much one amazon (or barnes and noble) review is worth, for example. I also want to experiment with Google adsense to see if placing the ads in a different position changes the earnings. I didn’t think there was much point in doing tests like these when the numbers were low, but now they are high enough that I might be able to see a small amount of change in earnings so that I can keep improving Escape Normal.
It is about the time of year when I have to start deciding where I want to spend the summer. I was looking into Costa Rica jobs and decided to look up the weather, and alas- the dry season began in December and ends before summer. I think I may like to go to Costa Rica for a few months next winter, but as for the summer- I really don’t know yet. I’m open to suggestions!
Also, I bought a harmonica. Soon I will be a harmonica pro!